How does a brand get where it's going?
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01
By putting every cleat in the perfect position.
Athletes know that moving quickly takes the right equipment. If a cleat is missing, they’re off balance. If one is loose,
they’ll be too slow. If they’re not right for the elements, they’ll slip and lose traction. Every cleat must be arranged in
precisely the right spot for success. Team 84, a full-service marketing and advertising agency sees it the same way. Our
unique model lets us assemble a custom team of experts that allows our clients to make the right moves. Each client
gets decades of category and industry experience, in the six critical positions. Marketing. Strategy. Creative.
Production. Measurement. Operations. This highly collaborative and disciplined approach aggregates diverse
perspectives to uncover deeper insights that produce greater opportunities for success.
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Marketing
Every project starts with our 360-degree
analysis of your business and your market.
We dig deep into the industry, the category,
the competition, the audience, the trends
and more to uncover opportunities.
Strategy
With the input from the marketing phase,
strategy defines the problem, identifies a
customer insight and sets up the creative
platform for success.
Creative
The home of ideas. Concept development
comes first. From those initial sparks, ideas
are dreamed up. Multiple ways to bring the
strategy to life are explored through
executions and tactics in a variety of
different media channels.
Production
Our production philosophy is to get the most
out of every dollar being spent. When we are
shooting, creating, or capturing material, we
always look to capture additional assets
while the production team is engaged. This
allows us to be more efficient with
production dollars and develop an asset
library for future use.
Measurement
A key component of what we do. We help
set objectives before the work goes into
market and then we measure against them
and optimize while the campaign is in
market. This way, we’re understanding how
well the work is performing while
measuring efficiency of spend.
Operations
Success depends on a coordinated,
well-managed plan. Our operations
department oversees the entire project from
start to finish in order to enable creative
development, manages client inputs and
reviews, oversees production timing and
budgets, as well as fulfilling materials to
media channels. This high level overview
makes sure everyone knows what’s
happening when, and makes sure budgets are
under control and milestones are being met.
02
Our team of pros is ready for action.
Team 84 was born out of one simple philosophy: no matter how much
individual talent there is, the greatest success comes when the team works
together. With an NFL Record Holder as our principal, we know first-hand the
value of teamwork. We’re committed to each other and to the mission of
planning and executing a coordinated effort for all of our clients. The right
people, in the right place, at the right moment. All working together to drive
success for your brand.
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03
We have many different ways to draw up success.
If you need internal alignment of your organization, brand building, reputation
enhancement, product line organization, more traffic, more customer engagement,
more sales, more loyalty, more repeat purchases, we can do it. In addition, we can
help optimize your budget, maximize your results, create a content plan, raise your
Net Promoter Score, or create an entire marketing campaign.
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04
We're ready to take on the biggest challenges.
Our team has experience working with some of the largest, most respected brands in the world.
















